1. This time, it’s from Zendesk, a maker of customer service software that’s done something unique with its Medium publication, Zendesk Engineering. Head over to the Library for everything you need to know (dog sold separately). The Best of B2B Marketing Content: 10 Examples, visual content can help boost a viewer’s retention. MYOB recognizes that many businesses are figuring out accounting and financial decisions as they grow, so it’s created content that positions the brand as a go-to resource to help those businesses navigate each stage of their development. B2B Marketing Ideas for Top of Funnel Content Blog Posts. 22 Content Marketing Ideas for B2B Marketers . As they show, there's a world of content opportunities out there, just waiting for creative B2B marketers to take on. This means understanding how different solutions work, how to compare different approaches, a building a short-list of relevant solutions. Just like following competitors, there are plenty of Facebook and LinkedIn groups for B2B social media marketing in general, but … Medium, for example, connects your content with the people most likely to read it. And remember that tip to “keep it human” we mentioned earlier? B2B Content Marketing Ideas Content marketing is one of the dominant strategies in the digital environment, given its efficiency in attracting and educating leads. 5 Effective Content … Sure, topics like engineering might be traditionally “unsexy.” But when leveraged and communicated in a storytelling manner, they can make for remarkable content. Free and premium plans, Content management system software. Then, keep it human. One of the best things about well-curated content -- especially the kind that pertains to your line of work -- is that it eliminates a lot of work. The discipline of content marketing has so far been known primarily from the B2C area, B2B companies usually find it more difficult to do so. Take advantage of the availability of off-site content platforms. Plus, it can never hurt to establish your brand as a go-to resource. Yes, it shares some of the finest insights on technology, venture capital (VC), and emerging businesses, but it does so with fun images that ultimately relate back to the subject -- e.g., the above photo of Oprah that’s been adapted as a meme, since, well, that was the topic of the newsletter. Think about the problems that your product or service already aims to solve for customers. There are in fact, a number of excellent resources with “How to” tips for creating, producing, publishing, and managing newsletters—including our own B2B Email Marketing Best Practices eBook . Does it have a clear CTA? Sure, Unbounce has a successful blog, but it saw Page Fights as an opportunity to expand beyond that copy. In this article, we will show you that B2B campaigns are no longer boring, thanks to interactive content. 1 | Blog Posts. Free and premium plans, Customer service software. But even more than that, we want to hear how these examples inspire you. Here’s another example of a brand that does a great job of leveraging different categories of knowledge. Like Kickstartershows us here, a compelling narrative can work wonders for your brand. The company realized that there’s an audience to be tapped that’s seeking insights and expertise on the technical side of the product, so it used that to build an entirely independent content property. 95 Creative Content Marketing Ideas for Your Website or Blog 1. What is gated content and can it improve your B2B lead generation efforts? That’s why creating informed, useful content for individual, specialized audiences is core to its marketing strategy. But what happens when you can’t come up with marketing content ideas? Creating a content strategy to please a wide-scale audience like Deloitte’s is challenging. With a specific audience and goals in mind, you can focus on finding content ideas for your B2B content marketing campaign. Guides, how-to's, and best practice resources, Find us at these online events and digital experiences, Get a free content diagnosis and recommendations, Better define your needs and evaluate the Brainrider approach with a sample SOW. When executed correctly, it can give publishers a huge boost in discoverability, variety, and quality, especially when making use of a highly popular platform like Medium. Which of These B2B Content Marketing Ideas Will You Use First? July 18, 2018. There’s an understanding among the B2B marketing community that businesses aren’t going to spend money frivolously. 7. But if you can also create content that aligns with the core of your product or service, that’s also great. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '902a9c1d-887f-4775-ac61-e5777a070b47', {}); Originally published Aug 31, 2018 8:12:00 PM, updated March 19 2018. But in order for content to convert readers and incite growth, it needs to occasionally disrupt its audience's point of view. Yes, gifs are hilarious -- but in some contexts, they’re also worth $147 million. It can quickly become unfocused. INFOGRAPHIC: 8 B2B Content Ideas to Steal from Women’s Magazines. Every B2B marketer knows that content is critical. For B2B social media marketing ideas, Quora and groups on Linkedin and Facebook are a great source of content inspiration. B2B content ideas to address these questions include: The most common search phrases start with “how to” concepts not specific brand or product names. How does it work? After all, articles with an image once every 75-100 words got double the number of social shares than articles with fewer images. By using new and trendy ideas for content marketing as a B2B company, you can establish trust and gain credibility to get more leads. We transform, if it's even imaginable, into even bigger geeks than we normally are, squealing with the excitement typically reserved for iPhone launches and new seasons of Netflix series. It knew that the web -- especially within marketing and web design -- was becoming increasingly crowded with content. It's easy to feel limited by your medium as you create content -- especially for a business audience who you've all agreed is comfortable with that medium. Identify what your business does particularly well, and then make the most use of the channel that best aligns with your strengths. Use Your Blog. The internet is only going to become more crowded. Give up? That’s what Raise the Bar does, by compiling a “daily digest of timely, must-read posts on sales, marketing and growth engineering.” And, that was the intent all along. When you’re dying to create truly unique, cutting-edge content, it’s easy to stray from your organization’s mission and focus. Quick! © 2020 Brainrider Inc. All Right Reserved, Access to internal subject matter experts. Rather, this is a “What to” article, with 35 B2B eNewsletter content ideas to help you think about “what” to write about. 4. If you want to increase traffic to your blog, consider Pinterest your personal promoter. Like everything else, audiences (and people) evolve, so it’s okay to go back to the drawing board in instances like these for a refresh. Raise the Bar rounds up the best stories about a variety of different industries, giving me a great snapshot of trends to watch and news stories to follow without having to search for them myself. It serves, reads the manifesto, to liberate the ideas and expertise that are “trapped in other people's heads.”. See all integrations. Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018. From blog posts, to webcasts, to podcasts, Deloitte Insights has a bit of everything for those who want to learn about its specialties and the industries it works with. With that in mind, the company recently "augmented" a presentation to its investors in a creative way. If this one sounds a bit on the dramatic side, that’s intentional. Royal … If your search traffic is primarily driven by your brand name you are missing traffic from prospects looking for practical information related to their decision process. Even the best B2B content producers have days when they just can’t get it done. No marketing, including content, is uninteresting if you look at it certain ways. Writing B2B content Write first and then edit well. Zendesk might be an expert in the solutions provided by its product, but behind that product is a chorus of highly skilled experts -- the people who build and engineer the software. To address that, it diversified the format of its expertise, to keep its audience engaged and learning. And for every B2B product, there are even more B2B users out there looking for information, inspiration, and knowledge to provide them with solutions. Of course, having a presence on visually-focused channels like Instagram and YouTube is vital -- but when it comes to your written content, don’t afraid to use visuals there, as well. Best Way to Kill Creative B2B Marketing? So, among its specialized hubs are educational content centers, including Deloitte Insights (formerly branded Deloitte University Press). This means building internal consensus for the decision and building comfort with their choice. Many B2B marketers have seen B2C content at least once and asked, "Why do they get to have all the fun?" Do the campaigners know their audience? Learn more about Brainrider and our core values, Get a glimpse of some of the customers we've worked with, Come work with us! Use your website’s analytics to find your most popular post. Here are some of our favourite B2B campaigns created with the Qualifio platform. As my colleague, Sam Mallikarjunan, writes in “Why Medium Works,” it can take up to six months of consistent publishing on your company’s blog before it gains significant traction. To learn how Brainrider can develop content that will help you reach your goals, request a proposal now. 03, Jun 2019 . As a crucial B2B content marketing tactic, this can be done with blog posts, infographics, charts, tables, or other pieces of content. For Hexagon, an industrial IT solutions provider, "AR" doesn't just stand for annual report. For better results start by developing a customer-focused business to business marketing plan and then use this cheat sheet of 21 different B2B content ideas targeting each stage of a prospects decision process: If a prospect wants education or thought leadership what they are really trying to do is understand their problem or opportunity, get a fix on the landscape, and understand how to frame the market. Wistia, a video hosting platform, does that particularly well by sharing visual content on Instagram that lifts the curtain on its people -- and dogs. You have to maintain one that’s professional, yet still readable and friendly. Focus Only on B2B Marketing. Small businesses that are just learning the ropes. Thinking about ABM? B2B blogs can be a challenge for even the most experienced content marketer. The next time you’re stuck, refer to this list of 15 creative ideas for B2B social media content. It was content that expanded far beyond the written word -- and that was one thing that made it so great. B2B Lead Generation Ideas.